Fractional CRO. Go To Market Advisory.
We Deliver Revenue Growth
When the status quo is no longer working, we build a new order — the status novus.
Who We Are
Fill The Revenue Gaps
We are a network of executives who have built and run go-to-market motions at companies ranging from sub-10 million to billions in annual revenue.
We are former CROs and GTM operators who have owned the global number, built out the teams, put in the processes and managed the day-to-day business. We have worked as interim and fractional operators, supporting executives with immediate revenue challenges.
Whether you need a fractional CRO or a network of specialized GTM operators to solve your growth challenges, we are ready to challenge the status quo.
Our Services
All revenue gaps are a function of people, process and platforms. Here’s how we help:
1
People
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Design team structure, compensation models
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Scale the sales org: define seller profiles, support recruiting efforts
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Design and run new seller onboarding, skills development
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Teach executive storytelling on active deals
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Coach sellers, sales leaders: growth mindset
2
Process
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Define Ideal Customer Profile, Buyer personas
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Generate new pipeline, coaching to advance and close
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Coach deal strategy, role play negotiations, design contract structure
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Optimize sales playbooks: new business, land and expand, enterprise-wide agreements
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Institute value selling: from discovery questions to quantification
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Establish critical metrics and cadence of inspection
3
Platform
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Create your CRM as the single source of truth
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Select and test AI tools to boost seller productivity
About
Matt Kaminski
Managing Partner
I’m a change agent. I partner with executive teams who have a growth mindset and are ready to embrace change. My working style is professionally direct, collaborative, transparent and data-driven.
I’m a former high tech executive with over 25 years of experience building products and bringing them to market.
I’ve built high performance sales organizations in the Americas, EMEA and APAC for firms who dominated their market category, including: Oracle, NetApp and Salesforce. As a 2-time CRO, I’ve implemented industry best practices at both startup and scaleup firms backed by both PE and VC investors.
I’ve led companies through strategic acquisitions, integrations, new market launches, and operational overhauls.
I specialize in architecting and closing multi-million dollar deals with Fortune 100 clients by challenging the status quo and executive storytelling. I teach professionals who are serious about their craft to do the same.
